Growth · Performance · Content · B2B · SEO/GEO

We don't buy ads.
We design growth.
Growth, by design.

ITTA is a marketing agency led hands-on by a growth and performance marketer with 12+ years of experience. From funnel diagnosis to media buying, content, B2B lead generation and SEO/GEO, we validate every move with data and grow with you across Korea, the US, Europe, Japan and Taiwan.

12+Yearsin marketing
24+Enterpriseenterprise & platform projects
28+Clientsstartups & SaaS clients
10+Countriescampaign target countries

Markets we've grown

AI chatGenerative AIAI 3D motion captureB2B monitoringHR collaboration SaaSGlobal gamesBeautyE-commerceMobile appsWebtoon · web novel platformsWellnessCulture · entertainment
Global campaigns 🇰🇷 Korea🇺🇸 United States🇪🇺 Europe🇯🇵 Japan🇹🇼 Taiwan

Services

Not a single channel,
the whole path to growth.
Beyond channels.

Pick just the areas you need, or start with an audit and bundle them by priority.

01

Performance advertising

We handle ad operations end to end: channel selection, creative, optimization and reporting.

  • Media mix, budget allocation and targeting scenarios
  • Campaign setup, bid optimization and conversion tracking
  • Ad creative concepts, copy and A/B tests
  • Performance analysis with weekly and monthly reports
GoogleMetaNaverKakao MomentTikTokXLinkedInRedditAd networks
02

Growth marketing

Acquisition is only the start. We find the bottlenecks across sign-up, activation, payment and retention, and fix them through experiments.

  • Product funnel design, event taxonomy and tracking setup
  • Cohort, retention and conversion analysis
  • CRM, email and push automation
  • Onboarding and conversion A/B tests, growth loops
  • Insights from user interviews and customer feedback
GA4AmplitudeApp attributionCRM
03

Content marketing

We find the messages your audience responds to and deliver them consistently through content that carries your brand's mission and values.

  • Target personas and core value propositions
  • Social media management and content calendars
  • Short-form video, carousels and ad creative
  • Blogs, newsletters, user interviews and press releases
  • Influencer and creator campaigns
한국어EnglishB2C · B2B
04

B2B marketing

For B2B products with long buying journeys, we design everything from messaging to lead capture and sales handoff.

  • ICP, decision-maker personas and target analysis
  • Message house, positioning and competitor analysis
  • Lead magnets: white papers, guides, templates
  • Webinar planning, promotion and operations
  • LinkedIn lead-gen ads and nurture emails
SaaSAI solutionsMQL → SQL
05

SEO · GEO

We make your brand discoverable in both search engines and generative AI answers, building traffic that compounds without ad spend.

  • Keyword and topic cluster strategy
  • Technical SEO audits and fix guides
  • Programmatic SEO and content hub design
  • GEO: visibility in AI search and answer engines
  • Blog migrations and ranking reports
GoogleNaverChatGPT · Perplexity
START HERE

Not sure
where to start?

We audit your ad accounts, funnel and tracking first, then hand you an action plan ordered by impact.

  • Ad account and conversion tracking audit
  • Funnel bottleneck and channel efficiency analysis
  • Prioritized action plan report
Request an audit

Results

We talk in numbers, not promises.
Measured, not promised.

We agree on target KPIs first, then report results against them.

Global · Growth

AI SaaS

+195%quarterly MRR growth
$26CPA · 150%+ of target
4.5%click-to-conversion rate

Growth loops, a display and search media mix, product-level SEO, a Product Hunt launch and artist partnership campaigns brought monthly revenue to roughly ₩100M.

B2B · Content · SEO

B2B solution content marketing

+570%SEO search impressions
350% ↓CPL (cost per lead) improvement

B2B content built around decision-makers' search intent grew organic visibility and brought in more leads on the same budget.

Global · App

Generative AI mobile app

100Kinstalls in 6 weeks after launch
$1.25CPI
280%cost efficiency vs. target

Target countries chosen from competitor and usage data, app campaigns, ASO and store creative secured strong early volume at launch.

Global · Pre-registration

Global web game

150%of pre-registration KPI
0 → 1global marketing team built

Performance, CRM and influencer campaigns combined to beat the pre-registration goal, and we designed the team's operating framework.

Why ITTA

How a long-term partner
works. The way we work.

Senior-led execution

The person who pitches is the person who runs your accounts. Nothing gets handed down to juniors.

Data-driven strategy

Before the "how", we use data to answer "what" and "why", and set direction from there.

Growth beyond marketing

We look past ad channels for growth in product, onboarding and pricing.

Transparent async collaboration

Progress and numbers shared as they are in Slack and Notion. Time zones don't break the flow.

How it works

Start with a diagnosis,
grow through experiments.
Diagnose, test, compound.

01

Diagnose

Review the funnel, tracking and channels, and set a baseline.

02

Strategize

Agree on KPIs, media mix, messaging and an experiment roadmap.

03

Execute

Set up and run campaigns, content and CRM ourselves.

04

Test & optimize

Test creative, targeting and landing pages every week to raise efficiency.

05

Report

Weekly reports and monthly reviews decide the next actions.

Engagement

As much as you need, the way you need it.
Shaped around your stage.

Marketing audit

On request

About 2 weeks. We audit your ad accounts, funnel and tracking and deliver a prioritized action plan.

Project-based

On request

Projects with a set timeline and goal: product launches, pre-registration, webinars, SEO builds.

Our name

It started with 이타 (利他).

ITTA takes its name from the Korean word 이타 (利他), "to benefit others." We hope the world runs on that kind of care for one another. Marketing is, in the end, work done by people: work that truly helps our clients and helps everyone we work with grow. That is why ITTA works, and the standard we hold ourselves to.

Growth that gives back.

Contact

Let's find where you're stuck, together.
Let's begin.

Tell us where you are and where you want to go. We'll propose a time for an audit call within 2 business days.

amanda@itta-lab.com